Make, an animation studio in Minneapolis, has launched "Envirometer", a short film exploring the tension between conservation and industrialization. A simple act of recycling rubbish becomes the inspiration for both environmentalists and developers, leading to a fight regulated by the fantastic measuring contraption known as the Envirometer. As the conflict escalates and the situations become increasingly more destructive and selfish, the vengeful and godlike Envirometer may be the only hope to unite the opposing viewpoints and create a progressive world where everyone can live in harmony.