WWF and Nokia have had a global partnership in place since 2003. The cooperation initially started with raising environmental awareness of Nokia employees and has evolved over the years to diverse areas including jointly developed projects for using mobile technology in conservation work, as well as publishing WWF branded mobile content to raise environmental awareness to the consumer.
Nokia and WWF have worked together for almost 10 years now and the parties agreed to continue the cooperation again in 2012. By working together Nokia and WWF aim to further strengthen Nokia's environmental performance and find ways to raise environmental awareness by using mobile phones. Nokia will also continue to support WWF's conservation work.